Make Google Fall in Love with You, Again
With the Web technology constantly changing, you, in turn,
have to keep up with it. For example, Google recently altered the way it
indexes Web sites, which turned much of the predictable wisdom regarding search
on its head.
1) Create, don’t duplicate. One of the
biggest changes relates to identical content. In short, BE ORIGINAL. “Google
aims to return authoritative relevant results,” says Jesse Leimgruber,
certified Google analyst and SEO pro at Rank Executives. “They now remove sites
that are not authoritative, post duplicate content, and fail to add value to
users. Their recent ‘Panda’ update was designed to improve search experience by
demoting low-quality sites that lack useful and original content.” So while
sharing that awe-inspiring article you found on the Web will hold value in social
media, i.e. Facebook and Twitter, it won’t aid in boosting your Google ranking.
It can actually hurt your site’s rankings. So in a nut shell, keep it original
when it comes to your blog and content on your business Web site.
2) Say it well. Another way to appeal to
Google love is having good grammar. “Proper sentence and paragraph construction
is important,” says computer programmer John Nelson. “Bad grammar will result
in Google ranking you lower than someone writing a similar article with good
grammar.”
3) Link, link, link. Getting other respected,
quality sites to link to your site will improve your association with Google
too. In reaping the benefits of this, why not link to another real estate
agent’s site (or your industry specific businesses) in another city or state? Trust
me, Google will appreciate your sharing.
4) Update frequently. Frequently updating
your business web site or your blogs is yet another great opportunity for you to
boost your ranking within Google. And what is even better, to do this is
absolutely FREE; all it takes is a little bit of time on your end. Google is
constantly crawling the Web to find changes that sites have made, so the more
you refresh the content on your site, the better your search rankings will be
with them.
5) Stay relevant. Keep target audiences’ demands
in mind: If no one is searching for what you’re writing about, the traffic you
get on your blog might be very slow. Are there exciting things happening in
your area? If so, feature it to bring an audience to your site. By doing this, you’ll boost your rank while
targeting your preferred audience, basically hitting two birds with one stone!
So if you want to get Google to swoon for your blog or site,
keep your content fresh, exciting and especially new. Write about what your
audience wants to know and avoid duplicating content, and you’ll be on your way
to a lasting love affair.
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