With the Web technology constantly changing, you, in turn, have to keep up with it. For example, Google recently altered the way it indexes Web sites, which turned much of the predictable wisdom regarding search on its head. 1)  Create, don’t duplicate.  One of the biggest changes relates to identical content. In short, BE ORIGINAL. “Google aims to return authoritative relevant results,” says Jesse Leimgruber, certified Google analyst and SEO pro at Rank Executives. “They now remove sites that are not authoritative, post duplicate content, and fail to add value to users. Their recent ‘Panda’ update was designed to improve search experience by demoting low-quality sites that lack useful and original content.” So while sharing that awe-inspiring article you found on the Web will hold value in social media, i.e. Facebook and Twitter, it won’t aid in boosting your Google ranking. It can actually hurt your site’s rankings. So in a nut shell, keep it original when it comes ...

I've been working with Google+ since it was invite only the first week, and it seems like there are new surprises every week or so. Google is serious about integrating as many Google products as possible into Google+, and they're moving quickly. However, starting into 2012, Google was really busy and in a very big way. Google+ has changed the way search results can be displayed. I'll show you here how that looks. But, there's more. I'm also going to show you a couple of other new things having to do with images and video. I'll use as an example a Google Page I created about my local area, a tourist and ski area in the mountains. It's not promoting anything, nor my real estate business, as I have another Google Business Page for that purpose. Google released "Personal Results" in Google search results pages came out in the first weeks of 2012. It created a turmoil, with Twitter crying foul and the possibility they would take it to the government for...