4 KILLER Strategies to Help You Rule the BIG 3!

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1) Improve Your Social Reach

  • Complete & Update your profile
  • Integrate your keywords throughout
  • Add social icons to all NON-social stuff
  • Add button to content to promote sharing
  • Find influencers & interact with them
  • When people talk TO you, talk back
Facebook

  • Use Cover & Profile pictures CREATIVELY
YouTube

  • Tag & Title videos with keywords
  • Use educational over promotional sites
  • Submit a video site map to search engines
Twitter

  • Use #hashtags
  • Register in directories
  • Build a compelling profile
  • Follow relevant influencers
  • Be consistent with your posts
2) Increase Fan Engagement

  • Develop creative, non-promotional content
  • Aim to strike a chord; be funny, empathetic or informational
  • Above all else, be genuine and relevant
Facebook

  • Publish daily
  • Check insights for stats
  • Ask questions
  • Use videos, photos and/or links
  • Engage with fans, post comments or just say hi
YouTube

  • Create a playlist
  • Keep videos short
  • Don’t be too promotional
  • Encourage audience ideas
Twitter

  • Create fun content
3) Identify & Engage Influencers

  • Identify top users
  • Identify top marketers
  • Reward them
4) Increase Lead Generation

  • Practice active monitoring, so you can respond and be helpful
  • Serve content based on needs
  • Monitor feedback
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